Switching to energy-efficient lightbulbs and fastidiously recycling is all well and good at home, but to really effect the urgent change that we need to avert the imminent climate catastraphe, we need to systemically change the way we do things—which means the way business does things. This is the message of Getting Green Done: Hard Truths from the Front Lines of the Sustainability Revolution by Auden Schendler.
Schendler intersperses his call to action with anecdotes from his experience as director of sustainability at the Aspen Skiing Company. Yes, a luxury ski resort that is figuring out that its long-term livelihood depends on the health of the planet!
The book offers insight into what it takes for business to go truly green (beyond “greenwashing”), though I thought it had limited value for me as a consumer. Still, it’s an interesting read, and a necessarily urgent one for businesses and policymakers.